• Importance of hiring an editor
• Importance of titling
• Importance of hiring beta readers to help build/fill your story
• Importance of descriptions (characters, spaces, locations, etc)
• How to brand yourself properly and find your target audience outside of Amazon and online marketplaces so you can get your paperbacks or hard copies in homes on bookshelves
• Importance of understanding a passive versus active voice while writing
• Other grammatical mistakes: your/you're, an/and/a, then/than, of/have
• Why collaboration with other authors can help or hurt your brand
• Learning how to write across genres because every author is a writer, but not every writer is an author. You can’t only write in one genre and call yourself an author; however you may just be a writer who specializes in one area.